There was once a time when “straight-to-VHS” was a slur, code for largely terrible bargain bucket movies made for next to nothing yet sporting wildly-overpromising covers. Today, it’s not even a thing. VHS tapes were replaced by DVDs and eventually streaming. The last VCR player was made in 2016. Most machines lie broken, covered in dust or already long-since sent to scrap heaps. But one filmmaker is bringing “straight-to-VHS” back and hoping to give it a makeover for the dig

‘I’m asking people to do a lot, but that’s what it means to be a human’: why one man made the first straight-to-video movie in 20 years Robert dos Santos decided to make his first film after being held at gunpoint once too often. The resulting drama, only available on VHS, is a broadside against AI: ‘Someone once said that if your mum can do it, it doesn’t have value’ The new film This Is How the World Ends is a fine piece of work; the story of two siblings finding each other

Finally there’s something that makes Netflix look weak, studios can’t touch, and leaves algorithms clueless: Independent film is turning distribution into the performance. Streaming spent a decade engineering friction out of viewing; this strategy puts it back. One night only, VHS or nothing, hours in line: Presence is the product. Dead Format, Live Audience Here’s one example: On June 7 (which was, improbably, National VCR Day), South African filmmaker Robert dos Santos rele

In less than a week, The trailer for This Is How The World Ends hits 250k views on YouTube. To learn more, go visit the film's website at: www.thisishowtheworldends.com

This Is How The World Ends launches a physical-media rebellion in the digital age This Is How The World Ends - The First Worldwide Straight-To-VHS Release in 20 years In an era defined by streaming algorithms, AI-generated content, and an ongoing debate about the future of theatrical cinema, one film company is taking a radically different path. Seemingly going backwards to go forward, director Robert dos Santos announced the upcoming release of This Is How The World Ends

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‘It Was Us’ – The Award Winning Commercial Exemplifying The Power Of Storytelling. Robert dos Santos has always been committed to the...

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Award-winning South African filmmaker and TV commercial director, Robert dos Santos has directed a new international TV commercial that...